
This is my ad for an environmentally friendly soft drink. The idea of the ad is to convey a "natural message", hence the green colour and the trees inside of the bottle. To make it more attractive to the eye, the bottle is shining, also resulting in it sticking out more in comparison to the rest of the picture. With the slogan, I wanted to use a word which fits together with the title of the product - lacus, luscious. The ad is supposed to be shown at bus stops and in the subway, as the target group are people who care for the environment and therefore are likely to choose to go by these means rather than going by car. Also, at the launching of the product, samples of it are to be handed out at large subway stations such as T-centralen and Odenplan to make sure some people have tried it.